February 13, 2007

Toy Fair 2007: It’s Cool to Like Science

The opening day at Toy Fair was amazingly busy for those companies who had cool science product, according to a staff writer from CNET News.com. Caroline McCarthy writes, "Amid the madness of the 2007 American International Toy Fair here, a somewhat unexpected trend was visible: apparently, science rules." Caroline stopped by the booth yesterday to ask a few questions about our new Geyser Tube toy and, more importantly about general trends in science education. She points out some very interesting observations in her article - teachers should read this. Despite the perpetual debate over whether the United States is losing ground in raising the world's best scientists, today's pop-culture climate is remarkably conducive to making science trendy. The ubiquity of science kits and gadgets at the Toy Fair made me wonder--is science actually cool now? Even YouTube has its influence. Be Amazing, a toy company that specializes in chemistry sets and licensed products from Steve Spangler Science, was drawing massive crowds with … (more...)