Insta-Snow Keeps Showing Up on Lists for Top Gift Ideas

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It looks like our Insta-Snow® or (Instant Snow as many people call it) is showing up on lots and lots of “Top Gift Ideas” lists that are prevalent on so many blogs. When we first created the Insta-Snow product back in 2002, we knew that science teachers would find a great use for the superabsorbent polymer, but we never thought that a powder that erupts into snow (okay, fake snow… but it looks so real!) would become this popular.

Where to Find Insta-Snow Polymer 

Here’s how it works… Just mix a cup of water with a scoop of Insta-Snow polymer and within seconds, the liquid turns into a solid and then erupts into a fluffy white, snow-like material. How does it work? Insta-Snow® is actually derived from the superabsorbent polymer found in baby diapers. The only difference (and it’s a big one) is that the Insta-Snow polymer not only absorbs water but the long chains of molecules swell to an enormous size. The polymer soaks up water using the …

It’s Great to be Stupid

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This morning, television viewers of Good Morning America learned how to make snow in their living room with our very own Insta-Snow. Each month Good Morning America highlights “Stupid Products” from the stupid.com website, and I’m pleased to say one of my creations was one of the lucky few featured on the segment. I’m so proud… it’s almost like winning the Nobel Prize!

“This product isn’t stupid… my kids would love it!” - Good Morning America co-anchor (what’s his name??)