Drum roll please… and this week’s most asked customer service question is… Is there more than one Insta-Snow on the market? Answer: NO, but there are a number of knock-offs and the calls we get are pretty funny. There is only one Insta-Snow® as indicated by that “circle R” thing. We don’t use the ® everywhere because it becomes somewhat annoying, but the name Insta-Snow is a federally registered trademark of Steve Spangler Inc. (Federal Trademark Registration #2928946). But that hasn’t stopped the knock-off companies from branding their own versions of a snow powder. Our favorite knock-offs are the companies who believe that Insta-Snow is the same superabsorbent polymer found in a baby’s diaper. If this were true, every time the baby went potty, the diaper would erupt to an enormous size and explode! Might be a great way to potty train the kid, but it’s not true. Insta-Snow® is the only polymer that instantly ERUPTS when it comes in contact with water. The knock-off “snow” companies tell their customers to “…add water and stir the mixture for 20-30 seconds to make snow.” All you have after 30 seconds is a tired hand and a cup of baby diaper goo. Just stick with the original Insta-Snow® and you’ll be safe, happy and amazed.

This morning, television viewers of Good Morning America learned how to make snow in their living room with our very own Insta-Snow. Each month Good Morning America highlights “Stupid Products” from the stupid.com website, and I’m pleased to say one of my creations was one of the lucky few featured on the segment. I’m so proud… it’s almost like winning the Nobel Prize!

“This product isn’t stupid… my kids would love it!”
- Good Morning America co-anchor (what’s his name??)