When the phone rings, we never know quite what to expect. The phone rang and on the other end was a senior producer at the Ellen Show (you know… Ellen DeGeneres). It seems that this producer had been watching a few of our science videos and wanted to know if Ellen would have fun making huge clouds with liquid nitrogen, shooting potatoes, whipping up a batch of slime or learning how to make toilet paper fly. My response was “yes” to all of the above. But maybe it’s best if you help us decide which science experiments would be most fun to do with Ellen. Of course, the goal of the segment is to show parents how to make learning fun… and what could be more fun than 50 gallons of Insta-Snow erupting on the set?

Now this doesn’t mean that I’m automatically on the show… they’re just interested. So, what cool science demos should I pitch to the producers at the Ellen Show?

Popularity: 4% [?]

Drum roll please… and this week’s most asked customer service question is… Is there more than one Insta-Snow on the market? Answer: NO, but there are a number of knock-offs and the calls we get are pretty funny. There is only one Insta-Snow® as indicated by that “circle R” thing. We don’t use the ® everywhere because it becomes somewhat annoying, but the name Insta-Snow is a federally registered trademark of Steve Spangler Inc. (Federal Trademark Registration #2928946). But that hasn’t stopped the knock-off companies from branding their own versions of a snow powder. Our favorite knock-offs are the companies who believe that Insta-Snow is the same superabsorbent polymer found in a baby’s diaper. If this were true, every time the baby went potty, the diaper would erupt to an enormous size and explode! Might be a great way to potty train the kid, but it’s not true. Insta-Snow® is the only polymer that instantly ERUPTS when it comes in contact with water. The knock-off “snow” companies tell their customers to “…add water and stir the mixture for 20-30 seconds to make snow.” All you have after 30 seconds is a tired hand and a cup of baby diaper goo. Just stick with the original Insta-Snow® and you’ll be safe, happy and amazed.

Popularity: 4% [?]

This morning, television viewers of Good Morning America learned how to make snow in their living room with our very own Insta-Snow. Each month Good Morning America highlights “Stupid Products” from the stupid.com website, and I’m pleased to say one of my creations was one of the lucky few featured on the segment. I’m so proud… it’s almost like winning the Nobel Prize!

“This product isn’t stupid… my kids would love it!”
- Good Morning America co-anchor (what’s his name??)

Popularity: 11% [?]