Dropping a roll of Mentos into a bottle of soda used to be something that kids did for fun. Now adults are getting into the act. I opened my e-mail and received these cool pictures from the organizers of the event that took place on July 10th in Flower Mound, TX. Representatives from the Guinness World Records certified the record-setting effort, which went off at 6:30 pm inside the Circle R Ranch Rodeo Arena where 850 independent sales representatives from Books Are Fun, a Reader’s Digest Company, simultaneously dropped Mentos into 850 two-liter bottles of soda using the Geyser Tube Toy. The previous Mentos geyser record was set on May 24, 2007 in Cincinnati, Ohio when 504 Mentos-and-Coke geysers were set off.

Watch the Video: The Largest Number of Simultaneous Mentos GeysersÂ

Please remember that you’re looking at 850 screaming adults… not kids… running away. Yes, learning is fun for people of all ages.

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We’re excited about the official launch of our new Spangler Geyser Tube. Think of it as the perfect Mentos loading device to trigger a 30 foot geyser of soda. Just load the Mentos candies into the tube, lock the nozzle in place and pull the pin. Okay, it’s bes

t to pull the pin and then run away. The Mentos drop into the bottle triggering the reaction and the powerful soda geyser comes shooting out the top with enough pressure to reach an incredible height of 30 feet. Onlookers scream, “Do it again!”… and you do.

The Geyser Tube retails for $4.95 and is currently only available at www.SteveSpanglerScience.com However, as a result of our licensing agreement with the maker of Mentos (Perfetti Van Melle), the Spangler Geyser Tube will be released into mass market distribution (all of the major toy stores, print catalogs and online stores) in June 2007.

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The recent article in the Wall Street Journal reported that the marketing gurus at the Coca-Cola Company are not all that excited about the pop culture phenomenon. “It’s an entertaining phenomenon,” said Coke spokeswoman Susan McDermott. “We would hope people want to drink (Diet Coke) more than try experiments with it.” According to the article, Coke could use some extra buzz right now. Sales volume of Diet Coke in the U.S. was essentially flat last year, as consumers switch from diet sodas to bottled water and other noncarbonated drinks. But McDermott says that the “craziness with Mentos … doesn’t fit with the brand personality” of Diet Coke.

If the truth be known, both Diet Pepsi and Diet Coke work much better than generic sodas. In the original video posted on 9News.com, both name brand diet sodas were used just so we wouldn’t get in trouble by favoring one over the other. But when VH1 included the video on the second episode of Web Junk 20, the bloggers started calling it the “Diet Coke-Mentos Experiment”.

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