February 13, 2007

A Visit from the Toy Guy - Chris Byrne

One of the highlights of Toy Fair every year is meeting up with our good friend, Chris Byrne, the Toy Guy. Over the past 25 years, Chris has spent some part of every day playing with new toys-not a bad job, if you stop to think about it. He's the guy the insiders turn to find out what's hot and what's not in the toy industry. When Chris is in Denver, we invite him to share his latest toy finds with our viewers at KUSA-TV (NBC). During Toy Fair each year, we pull Chris away from the trade show floor and send a live feed back to Denver. Right before we went on-air, Chris turned to his production assistant and wanted her to find him a bottle of Diet Coke so he could launch a Mentos Geyser during the segment. I only had ten seconds to convince him that the mess wouldn't be worth the wow-factor (and no one had a change of clothes). Chris stopped by the Be Amazing! booth to check out the flying soda.

December 12, 2006

Insta-Snow Helps Good Morning America

When television people want snow and the weather isn't cooperating, who do they turn to? Okay, that's a trick question. The nice people at ABC's Good Morning America featured one of our most popular products in 2006 - Blizzard in a Bucket. When a producer from Good Morning America called our distributor, Be Amazing! Toys, she wanted to "make snow" during an outdoors segment because New York City was unseasonably warm. If you're unfamiliar with Insta-Snow, it's a special powder that literally erupts into snow. Don't get confused... it's not real snow but it looks very realistic. Blizzard in a Bucket is an early childhood science kit that uses the snow powder to replace ordinary sand. Thanks Good Morning America.

January 28, 2006

We Hit the Target with Science

Maybe I should say we hit all of the Targets with our new science products. If you stroll through the toy isles at Target stores, you might stumble across some old Steve Spangler Science classics along with a few brand new science kits. All of these kits are part of our product license agreement with Be Amazing Toys, a Salt Lake City company specializing in hands-on science kits and toys for children who want to learn how to do something amazing. On the shelves at Target you'll find Blizzard in a Bucket, Fun-damental Science, Water Wizardry, Fire and Ice Mountain, Jungle Quicksand, Insta-Worms, Morphin' Gators, F/X Snow, Terrific Twisters and the best selling Test Tube Wonders. Thanks to everyone who emailed when they saw our creations at their local Target store.