One of the highlights of Toy Fair every year is meeting up with our good friend, Chris Byrne, the Toy Guy. Over the past 25 years, Chris has spent some part of every day playing with new toys-not a bad job, if you stop to think about it. He’s the guy the insiders turn to find out what’s hot and what’s not in the toy industry. When Chris is in Denver, we invite him to share his latest toy finds with our viewers at KUSA-TV (NBC). During Toy Fair each year, we pull Chris away from the trade show floor and send a live feed back to Denver. Right before we went on-air, Chris turned to his production assistant and wanted her to find him a bottle of Diet Coke so he could launch a Mentos Geyser during the segment. I only had ten seconds to convince him that the mess wouldn’t be worth the wow-factor (and no one had a change of clothes).

Chris stopped by the Be Amazing! booth to check out the flying soda.

When television people want snow and the weather isn’t cooperating, who do they turn to? Okay, that’s a trick question. The nice people at ABC’s Good Morning America featured one of our most popular products in 2006 - Blizzard in a Bucket. When a producer from Good Morning America called our distributor, Be Amazing! Toys, she wanted to “make snow” during an outdoors segment because New York City was unseasonably warm. If you’re unfamiliar with Insta-Snow, it’s a special powder that literally erupts into snow. Don’t get confused… it’s not real snow but it looks very realistic. Blizzard in a Bucket is an early childhood science kit that uses the snow powder to replace ordinary sand. Thanks Good Morning America.