Tag - American International Toy Fair

Toy Fair 2012 – The Effects of Launching Over 800 Mentos Geyser Cars

This year marked my 14th trip to the New York Toy Fair. And since Toy Fair is always scheduled during Valentine’s Day, this is my 14th year to be away from my wife. So, instead of sending her flowers or taking her to dinner, I just bring her home the latest X-Men action figures and a remote controlled helicopter. Yes, the marriage is going well… thanks for asking.

Almost 27,000 professionals involved in the toy or retail industries from over 100 countries converge on New York to attend the largest and most successful toy trade show. Buyers from over 6,000 retail outlets search through over 100,000 products for “gems” to sell in their stores. Wholesalers and inventors alike display their toys in hoping to find a gateway into the global toy market.

It’s always fun for me to get the opportunity to debut my newest toys at the Be Amazing Toys booth. This is a company that we started in 2002 to serve as the wholesale division
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Want to Pull the Pin? Buyers Play with the Mentos Geyser Tube at New York Toy Fair

Just when you think that everyone in the world has seen the Mentos Geyser experiment, you run into a few thousand people attending the New York Toy Fair who are surprised by the reaction. Last Monday I spent the entire day launching off soda geysers in the Be Amazing Toys booth at the Toy Fair. Over forty of my science toys and educational kits are licensed to Be Amazing Toys who distributes them to retailers internationally. The Geyser Tube demonstration drew some great crowds at Toy Fair thanks in part to the thirty foot tall geyser chamber that occupied the corner of the booth. The most common question I got the entire day was, “Could you do that again for my friend?” And, of course, I just had to do it again.. and again… and again. In total, we launched off about 400 two-liter bottles of diet soda (diet isn’t sticky and really blasts off well) using the Mentos Geyser Tube toy.

A photographer from the Associated Press camped out in the booth for part of the morning as well as a handful of bloggers who wanted to

Toy Fair 2005 in New York

I’m in New York this week for the American International Toy Fair, the largest toy trade show in the Western Hemisphere. I’ve been coming to Toy Fair since 1993 when I first introduced a line of educational science toys to speciality toy market. My first Toy Fair was an eye-opening experience. More than 1,500 manufacturers, distributors, importers and sales agents from 30 countries showcase their products. How could my first science toy invention called SQUIDY ever stand a chance being noticed? We were just a drop of water in a huge ocean!

Twelve years later I’m still just a drop of water in a huge ocean, but I’ve learned how to ride on some of the ripples that a drop of water can make. I’m excited to release 6 new toys and science kits this year through a company called Be Amazing! Toys. I’ll share some of the toys with you in the next few days. I’ll also be visiting with other inventors and toy creators finding the latest and greatest new discoveries to share with you. I’ll post immediate pictures to my blog through a technology called Moblogging – a special way to
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