My nephew can’t seem to get enough of the Disney Channel show Mickey Mouse Clubhouse. And, when I heard that Mickey and his friends were going to be playing with the Professors “Non-Melting Snow”, I was more than a little interested. I know all about Non-Melting Snow. Our original Insta-Snow powder is an amazing polymer that puffs up when you add water and makes a pile of fake snow in seconds. It’s the time of year when we can barely keep Insta-Snow on the shelves with requests for yard decorations, party decorations and the sad people in Florida that won’t have a white Christmas without a little help. Likewise, as soon as my nephew saw his buddy Mickey Mouse playing in the non-melting snow, he wanted some for his own. Lucky for me, I just happened to have a few hundred pounds on hand, so I’m still his favorite uncle. If your kids are demanding some of Professor Von Drake’s non-melting snow… well, now you know where to go. Just like Mickey, Insta-Snow won’t melt, so you can play in it anytime you want. Trust me, you’ll be
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It looks like our Insta-Snow® or (Instant Snow as many people call it) is showing up on lots and lots of “Top Gift Ideas” lists that are prevalent on so many blogs. Just add water and the powder instantly erupts into amazing artificial snow that looks and feels like the real thing. Technically, it’s a superabsorbent polymer (if you really want to know), but it looks and feels like the real thing. It’s so realistic that it’s being used in indoor snowboarding parks and by special effects artists in movies. Once you start playing with the stuff, you just can’t put it down.
Here’s how it works… Just mix a cup of water with a scoop of Insta-Snow polymer and within seconds, the liquid turns into a solid and then erupts into a fluffy white, snow-like material (no mixing required). Watch in amazement as it instantly expands up to 100 times its original volume. It’s not sticky like the Insta-Snow imitations. UnIike real snow, Insta-Snow doesn’t melt, which makes
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Today’s customer service call-of-the-day focused on a product that we don’t even sell. The product in question is actually an imitation or knock-off of our popular Insta-Snow ® product, but no matter how much we tried to explain that she purchased an imitation of the real instant snow powder, she just didn’t understand. She continued to yell, “This is not snow… it’s goo… it’s slush… but it’s not snow!” After lending a listening ear, Lisa asked, “Does it say ‘Insta-Snow®‘ or licensed by Steve Spangler Science on the package?” “No,” she replied. “Well, let me send you a jar of the real stuff.”
The unfortunate thing is that this call is not an isolated incident. As Insta-Snow® (the original Instant Snow) grows in popularity, so does the number of companies who try to produce imitations that fall short in so many ways.
This morning, television viewers of Good Morning America learned how to make snow in their living room with our very own Insta-Snow. Each month Good Morning America highlights “Stupid Products” from the stupid.com website, and I’m pleased to say one of my creations was one of the lucky few featured on the segment. I’m so proud… it’s almost like winning the Nobel Prize!
“This product isn’t stupid… my kids would love it!”
- Good Morning America co-anchor (what’s his name??)