Tag - Mentos Geyser
November 10, 2006
There is an urban myth spreading via the Internet that a little boy in Brazil died after eating Mentos and drinking Diet Coke. The claim is that the Mentos released all of the carbon dioxide from the soda, the boy’s stomach swelled up and he exploded. While it sounds great on paper or as part of a viral e-mail that hit your inbox, nothing could be further from the truth.
Eating Mentos and drinking diet soda might make you burp, but you’re not going to puff up and explode. When you drop Mentos into a bottle of soda, it’s the tiny craters or imperfections on the surface of the Mentos that serves as a meeting place for the bubbles of carbon dioxide gas dissolved in the liquid to collect. Since the Mentos are heavy and rest on the bottom of the bottle, the expanding and escaping bubbles push the liquid out of the bottle, creating the popular soda geyser effect.
If you’ve ever tried to chug a can or a bottle of soda, it probably one took about four seconds before you amazed everyone with your super burp. Your mouth and throat provide plenty of opportunity for
October 27, 2006
We’re excited to announce the partnership between Steve Spangler Science and Mentos – actually the company who owns the Mentos brand Perfetti VanMelle USA. For the past six months, our Mentos mad scientists and a number of our Spangler Science teacher ambassadors from across the country have been working on new contraptions that produce the best geysers you’ve ever seen. Geyser Tube toys and science kits will be released in the next eight months and will be available in toys stores (yes, the big ones) nationwide.
Here’s the official press release…
December 1, 2006
DENVER, COLORADO – Over a million viewers tune in each week to see what cool science experiment Steve Spangler has up his sleeve. He shoots potatoes, makes toilet paper fly and turns two-liter bottles of soda into giant geysers all in the name of getting people of all ages turned onto science. The now famous Mentos and Diet Coke experiment turned into one of the most viral marketing campaigns in the history of the Internet. Just drop an unwrapped roll of Mentos into a freshly opened two-liter bottle of soda and stand back. The pop becomes a geyser of foam guaranteed to make onlookers cheer wildly and run away.
June 16, 2006
The recent article in the Wall Street Journal reported that the marketing gurus at the Coca-Cola Company are not all that excited about the pop culture phenomenon. “It’s an entertaining phenomenon,” said Coke spokeswoman Susan McDermott. “We would hope people want to drink (Diet Coke) more than try experiments with it.” According to the article, Coke could use some extra buzz right now. Sales volume of Diet Coke in the U.S. was essentially flat last year, as consumers switch from diet sodas to bottled water and other noncarbonated drinks. But McDermott says that the “craziness with Mentos … doesn’t fit with the brand personality” of Diet Coke.
If the truth be known, both Diet Pepsi and Diet Coke work much better than generic sodas. In the original video posted on 9News.com, both name brand diet sodas were used just so we wouldn’t get in trouble by favoring one over the other. But when VH1 included the video on the second episode of Web Junk 20, the bloggers started calling it the “Diet Coke-Mentos Experiment”.
June 16, 2006
In a recent phone interview with a newspaper reporter, I speculated that the makers of Mentos, Perfetti Van Melle, were distancing themselves from the Mentos phenomenon. This was based on our numerous attempts to reach the marketing gurus at Perfetti Van Melle, starting back in January of 2006. Well, based on the article that appeared in the Wall Street Journal, the folks at Mentos are “tickled pink” by the online buzz.
The popularity of the videos – Mentos says it has found some 800 online – is producing a gusher of free publicity for the candy maker, a unit of Italian confectioner Perfetti Van Melle. “We are tickled pink by it,” says Pete Healy, vice president of marketing for the company’s U.S. division. The company spends less than $20 million on U.S. advertising annually. He estimates the value of online buzz to be “over $10 million.”
Our goal in contacting Healy was to share the “buzz” that started back in 2001 when thousands of teachers started doing the science demo in their classrooms as a way to teach some cool science concepts. Over the past five years we’ve collected hundreds of emails with variations from teachers and students. Hopefully, we’ll get a chance to share some of the history of the Mentos phenomenon with the marketing people at Perfetti Van Melle.
September 6, 2005
Kim Christiansen thought that Monday would be just another fun, hands-on science segment with Steve Spangler. Little did she know that the bottles of soda would explode and she would be wearing the experiment. This is not the first time I’ve done the Mentos Soda Explosion on the air, but I can safely say that I’ve never gotten these great results either.
Learn how to do the Mentos Soda Explosion – read the experiment
See Steve Spangler’s Mentos Soda Explosion on video.