Tag - smart is cool

August 11, 2011

The Big Brain Club Teaches Kids that Smart is Cool

By Blog Editor Susan Wells

Peer pressure is a state of being and survival for school age children. Kids deal with daily pressure to have the right clothes, say the right things and own the right possessions. The pressure bounces off the charts when kids reach junior high.

No one wants to be singled out as “the smart kid” in middle school. You want to be cool, blend in and not receive the “nerd” label.

That’s where Dom Testa, Denver young adult author and radio personality, and the Big Brain Club step in. They want kids to be proud of their intelligence and not feel the need to dumb down to fit in. They tell kids “Smart is Cool.” Now that’s a message we at Steve Spangler Science can get behind.

After working with kids for over 20 years, Testa noticed a silent epidemic of intellectual peer pressure – or kids dumbing down to be considered popular. The Big Brain Club was created in 2003 as an online

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