Comments on: Coca-Cola Company is “Blase” About the Mentos Experiment

By: Bailey@Webmaster Blog

Bailey@Webmaster Blog — Mon, 04 May 2009 21:37:10 +0000

This article is actually really helpful – some of the other articles here are great as well.

I will definitely keep tuned to here since I am just setting up a blog myself.

By: tom@advertising agency

tom@advertising agency — Thu, 23 Apr 2009 16:02:04 +0000

Amazing to hear that coke’s reaction to what has become one of the biggest viral advertising campaigns was so blasee, seeing as they gained so much benefit from it! talk about an unworthy recipient!

By: Nowinki » Blog Archive » Who Says Content And Advertising Can’t Mix?

Thu, 11 Sep 2008 18:29:59 +0000

[...] thrilled with the idea of associating themselves with the video. Coca-Cola specifically distanced itself from the phenomenon initially. Mentos took some time, but quickly embraced the phenomenon, agreeing [...]

By: Who Says Content And Advertising Can’t Mix? - BuzzYA!

Who Says Content And Advertising Can’t Mix? - BuzzYA! — Thu, 11 Sep 2008 16:07:24 +0000

By: Who Says Content And Advertising Can’t Mix? | Technology Update News

Who Says Content And Advertising Can’t Mix? | Technology Update News — Thu, 11 Sep 2008 16:06:53 +0000

By: ryan

ryan — Thu, 14 Dec 2006 12:12:06 +0000

how high while the explotion reach when u put mentos and coca cola together.

By: Steve

Steve — Mon, 19 Jun 2006 14:52:37 +0000

Here’s an interesting follow-up to the Wall Street Journal article on Coca-Cola’s response…
http://www.fool.com/News/mft/2006/mft06061218.htm

The author of the article (Rich Smith) writes, “Now, it’s no surprise that mighty Coke, with its $2 billion-per-annum advertising budget, isn’t as thrilled as Perfetti is with the pop-goes-the-geyser phenomenon. Ten mil in free advertising or no, the exploding-soda phenomenon may hit a bit close to home. Back in the ’80s, both Coke and Kraft (NYSE: KFT) subsidiary General Foods suffered at the hands of a disturbingly similar urban legend. Supposedly, General Food’s Pop Rocks, combined with a glass of Coke, made Quaker Oats (now PepsiCo (NYSE: PEP)) poster boy Mikey’s head explode.”